As much as content plays a crucial role in marketing your business and help your site rank in search engines, it needs quality images to attract attention. I am not talking about infographics, memes or short videos. I am mainly referring 1D and 2D images which can be easily used to illustrate your content.
Accord to Skyword, a leading research agency, content containing engaging free images attract more views and tend to perform so good better when compared to those that lack images. Secondly, the agency found out that total views of any content which have a relevant photograph or info graphic easily increase by more than 90% during the early stages of publishing.
Based on these findings, it’s clear that content alone is not the golden goose for your marketing. The actual value lies in quality content which has engaging images. Your challenge, then, is to have a detailed understanding of the type of free images to use and where to find them.
General guidelines when searching for images online
Choosing images for publication today had not changed much as compared to the days when they were used for just print. Now, as then, you’ve got the choice of a conceptual image (which alludes to your specific topic but may in one way or another include other gradations) or merely a photographic image which clearly reflects what your content describes. A general rule of thumb when you’re searching for the right image is:
Do not use a single word as a search term.
If you do, you will get thousands of results and may end up spending more time looking for the right image. For example, if you search for ‘cats’, you will not easily find the free image you want since a lot of options will pop up in your search box.
Avoid being so prescriptive with your search terms.
As much as using a single word to search for an image is not advisable, too much description can easily lock out images which might interest you. Just imagine finding the right image if you search for ‘2-year-old British Shorthair cat with one black ear’.
Do consider related images when coming up with search terms.
For example, instead of being so specific, look for simple search terms and at the same time visit all relevant images which are related to what you are looking for. Needless to say, nearly all search engines currently have intelligent, analytical tools which easily identify critical phrases used and give results which are related to the search being carried out.